We sat aghast this morning, when we became aware that UKTV G2 is going to change it's name to "Dave", and in a rather telling remark about where they got the idea from ... UKTV says the new name is based on the idea that "everyone knows a bloke called Dave". We didn't even get a credit. Tut tut...
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You can read more about the cheeky scamps here: http://news.bbc.co.uk/1/hi/entertainment/7005061.stm